About Nicola, an industry leader
Prior to launching The Event Strategist, Nicola held various roles on both the brand and agency sides of the business, including most recently as the Global Vice President of Event Marketing Strategy for SAP, where she was responsible for designing and optimizing event strategies for events ranging from 25 to 25,000 people.
Nicola has designed event portfolios that capture new audiences, drive accelerated business performance, and add customer value in North America, Latin America, Europe, and Asia, giving her a unique understanding of the impact that regional nuances bring.
She has led teams through strategic reinventions of event portfolios as they shift their approach from only in-person events to integrated portfolios that include the appropriate mix of physical, digital, and hybrid events.
Nicola has been inducted into the Canadian Meeting Hall of Fame, named as a "Top Woman in Events" by Event Marketer Magazine, named to the Event Marketer “B2B Dream Team” and named to the “2022 Top Event Marketers” lists by Eventible and Bizzabo.
Featured Coverage
Nicola is often asked to share her opinions and perspectives with the industry. Below are a few examples of her recent featured thought leadership.
